But there is another peculiarity, as I have already hinted to you. We never preached our thoughts with fire and sword. If there is one word in the English language to represent the gift of India to the world, if there is one word in the English language to express the effect which the literature of India produces upon mankind, it is this one word, "fascination". It is the opposite of anything that takes you suddenly; it throws on you, as it were, a charm imperceptibly.
- Swami Vivekananda
The Complete Works of Swami Vivekananda/Volume 3/Lectures from Colombo to Almora/First Public Lecture in the East (Colombo)